Graduation from business school HAK Auhof in my hometown Linz/Upper Austria
Start as General Secretary at the Austrian Snowboard Federation VÖSS
Design and organize the Intersport Eybl Snowboard Classes for 3 seasons with more than 1.800 participants
Organization of my first event – the “Salzburger Inline Skate Festival” together with 2 fellow students as part of my sports management studies at Salzburg university
Start as Marketing Manager Sigls Beer Bop Collection at the Private Brewery Josef Sigl
Start as International Event Manager at Red Bull Energy drink
Invention of Red Bull Crashed Ice – the Ice Cross Downhill sport together with Stefan Aufschnaiter
Start as Head of Sports Austria at Red Bull Energy Drink
Become global Head of Events Red Bull Energy Drink
Lead Red Bull Stratos, the Mission to the Edge of Space
Invention of the Wings for Life World Run together with Hello Haas and the Wings for Life/Red Bull Team
Foundation of the Meiche Agency
Inventing with Stefan Aufschnaiter (President ATSX) and the Red Bull Team this new sports sport Ice Cross Downhill, described by SPORT ILLUSTRATED as “The first sports of the new century” in 1999 and a hot candidate for future Olympic programs. Dedicated to all skate and freestyle communities and inspired by the look & feel of video games, asking for the skills of ice skaters, inliners, skiers, snowboarders and all kind of cross athletes we designed this sport as a perfect symbiosis of sports-, media- and marketing. Staging events in Canada, US, Germany, France, Russia, Sweden, Finland, Ireland, Czech Republic or Austria. And new: summer ice cross is about to come (watch out for the SIC-Open!)
Project leading this “Mission to the Edge of Space” with the final record jump in September 2013 of the Austrian Felix Baumgartner, supported by a crew of more than 250 experts and resulting into the most watched single sport-event ever at this time, outperforming even the moon landing. Proving that rescue from space is possible, owning the internet in these days and breaking 3 world records. Making Felix the first human to fly supersonic without any engine! Described by the Huffington Post as “breaking the traditional barriers of marketing, sponsorships and social media”
Designing and running the Freestyle Moto Cross World series Red Bull X-Fighters over 8 years: one of the most exciting sports that you can perform in front of big crowds, achieving an outstanding media footprint competing with mass sports numbers and hitting some of the world’s most iconic locations: Red Square in Moscow Russia, Sphinx in Cairo Egypt, the Sambodromo in Rio De Janeiro Brazil, Battersea Power Station in London United Kingdom, Plaza del torres Las Ventas Madrid Spain, Slane Castle Ireland, Stockyards Dallas Ford Worth Texas US, Stampede Park Calgary Canada, Cockatoo Island Sidney Australia, Glen Hellen Raceway California US, Olympic Stadium Munich Germany, Yedikule Fortress Istanbul Turkey, Corniche Abu Dhabi United Arabic Emirates, Osaka Castle Osaka, Japan, Union Building Pretoria South Africa, Mohammed Bin Rashid Boulevard Dubai, United Arabic Emirates and others
Inventing in 2012 together with Ernst Lorenzi and the Red Bull Team Red Bull’s most international event format : a global paper plane contest for students, 350 qualification tournaments on universities in more than 80 countries around the world, allowing more than 40.000 participants to fold a paper plane and perform in “longest distance “and “longest airtime” and qualify as country-winner for the global final in Salzburg’s unique Hangar-7. Simple but attractive closed with one of Salzburg’s most legendary party ;-).
Inventing with Konstantin Migutsch, Bernhard Spahni and the Red Bull team a global problem-solving platform, challenging creative minds from all over the globe with puzzles and online challenges focussing on skills like strategy, logic, creativity or memory. Closed with a global final for the best escape room teams in Budapest in 2016.
Inventing with Hello Haas and the Wings for Life Team in 2014 the first ever event that happens simultaneously at the very same time all over the world. 135.000 people in 35 locations on all continents and via the app also remote where ever they are in. All running for a good cause for the ones who can’t, raising money for the Wings For Life foundation to boost the research on spinal cord injuries. A totally new and innovative way of running, with a moving finish line, the so called ”Catcher Car” starts overtaking all runners until the last one globally is running. Goosebumps don’t lie, register now to experience the unique and special atmosphere. Please support Wings for Life!
Being part of the new Saudi brand PHEEL as head of experiences and brand consultant, creating unique and aspirational eSports and events, tours and once-in-a-lifetime experiences in this wonderful country!
The evcom-Sports-marketing courses have been designed to serve the growing demand of qualified sports marketing experts in Saudi Arabia with a basic and close-to-reality sports marketing education that will entitle the graduates to directly start working in sports e.g. in setting up the organization and marketing of small sport events and regional sports clubs.