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The human factor in sports marketing

Lecture - Centre for Business Psychology, Social and Leisure Economics at Danube University Krems - 2019

Focus on the people! Almost everything can be quantified and digitized in the athlete, sport and event business, but at the end of the day emotion, inspiration and “Word of Mouth” count. Away from the average, the "outliers" recognize, listen to them, recognize needs and thus create relevant - often unconventional, surprising, polarizing not always "trend-conform" but mostly with strong USPs and therefore interesting and sought after by athletes, event participants, journalists , tourism and the sports and leisure industry.

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Event management podcast hosted by ESB Academy


Sigurd Meiche

Managing Director
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