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Event marketing – Fundamentals and applied

Concept & Project - Austria - 2020

Events have been a core of our society since ancient times (e.g. Olympic Games in Greece). Now, events are playing an even bigger role in our global society, ranging from local to global, from mobile to place events. Consequently, event management is a fast-growing field, ranging from sports to cultural, business and society events. The fundamentals of events management part of the course will deal with both the diversity of events and their impact on cities or regions, the event life cycle as well as selected operational challenges in events management.

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Event management podcast hosted by ESB Academy


Sigurd Meiche

Managing Director
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