The reach of sports marketing has been constantly growing. Sports content always used to be relevant to a broad community and latest technologies and the way how content is consumed nowadays holds potential to significantly grown the reach of sports and its instruments. Harvesting this potential requires the full implementation of media needs in the entire project design and set up. From the beginning on, the targeted stories need to be evaluated and, via media production and distribution prepared and told. Strategies for tailor made communication strategies (social, print, radio, web, moving- and still images.) for selected audiences will be explained and showcased. Basics of editorial communication, storytelling, productions (), distribution and impact control
