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Athletes and Teams Marketing – Fundamentals and applied

Key Note Speech - Austria - 2020

together with Professor Simon Chadwick (UK); Personality and opinion leader marketing is the fastest growing area in sports marketing. Individual and teams, acting as brand ambassadors, offer multiple benefits for advertising companies and institutions. A reasonable input-output-ration but a high level of authenticity and credibility make this sports marketing instrument attractive.


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WRITTEN BY

Sigurd Meiche

Managing Director
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